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Mass marketers must ensure compliance with laws

There is no limit to what people will search for on the Internet. In some cases, the information they are getting might come from emails or other mass marking methods. While there is no issue with these types of marking methods, there is a chance that a person could be charged with mass-marketing fraud if he or she isn't extremely careful about what he or she says in mass marketing solicitations.

Fraud with mass marketing occurs when a person solicits others using fraudulent or inaccurate information. The amount of money that the solicitation seeks varies, but the solicitation must be sent to more than one person. An example of mass marketing fraud is the scheme in which people claim to need checks cashed and the money sent to them, but the checks are counterfeit so the victim is left on the hook for the money that was wired to the solicitor.

There are three types of mass marketing fraud schemes that the Federal Trade Commission and the Internet Crime Complaint Center recognize. These include bank and financial account schemes, advance-fee schemes and investment opportunities. In all of these fraud schemes, the victim didn't get the goods or services that were represented by the mass marketing solicitation.

For people who are charged with mass marketing fraud, developing a defense is vital. Your defense might be centered around specific wording in the solicitations or might be because you didn't know that what you were doing was fraudulent. You must start exploring your options for a defense strategy as soon as possible so that you can look into all the possibilities you have.

Source: U.S. Department of Justice, "Mass Marketing Fraud," accessed Oct. 13, 2015

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